Fair Trade Magic

Just realized I've been bamboozled into thinking that Fair Trade is somehow a magic weapon against taking advantage of people.

So I looked up whether or not some of the Hawaiian coffee I like is fair-trade certified.

And then it hit me. It doesn't need to be Fair Trade certified. It's in the USA. Fair Trade doesn't mean anything in this context.

Sometimes we need to check our brand-loyalties, even if they're brands we like.


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