Great, maybe Starbucks can do for music what they did for coffee. "No, sir, you're not ordering it right". Choice quote of the article is of course from Vivendis Interscope chairman: "Companies like this can move an attitude. This is where digital music will take off." Uh, no sir... digital music has already taken off. Remember CDs? Hate to break it to you, pal, but those are quite digital. Oh, you mean having people customize their own music recordings? Nope... we've been doing that for a while now. I get it, you're talking about having the corporate eye of the Recording Industry watching us make our mix CDs. Yeah, I guess that's novel, if not intimidating. It looks interesting, and I might even check it out. Somehow this isn't as exciting as theyre making it out to be, though. It's just another consumer avenue, and it'll be as commonplace and as expected as cream and sugar. Dare I say that the digital revolution has jaded me?