I just saw an article on CNN’s Money magazine about the new Ford concept car, The Interceptor. It’s claim to fame is that it’s a four door Mustang. Now, I’m not a huge Mustang fan, and I don’t claim to know too much about cars, but isn’t this pretty much the antithesis of what the Mustang “brand” is all about? Four doors? C’mon, people. If you’re going to introduce a four door sports car that shares the same undercarriage as a two door sports car, at the very least don’t come right out and say “this is a four door version of our popular two door sports car”. Leave it to the gear-heads to tell people “it’s just a Mustang underneath” instead of coming out and saying “it’s a four-door Mustang”. Now nobody will want The Interceptor” because it implicitly says “you settled”. “You wanted a two-door sports car, but your family said otherwise. You’ll have to settle for the four door sports car instead. Sucker”.
Totally brillant.
Did they actually say it was the Mustang undercarriage? If it isn’t, the gear heads won’t say it is.
Those in the know didn’t say that the H2 was a HumVee. They said it was a Tahoe. Would you take a Tahoe off road? I’ve no idea what they say about the smaller H3.
So, Ford has this brand, the Mustang. And maybe they’ve run out of ideas for it. What will the 4 door Mustang compeat against? The Focus? The Caliber? The Corola? Twenty years ago, there was the performance sedan.
All i can say is that Ford needs to do something. Their Escape is selling. Perhaps they need a hybrid F-150. .. perhaps scaled down in size to what the F-150 used to be.