- Take a technology that only enhances the current experience consumers are already enjoying with a currently proven and well adopted technology.
- Screw the early adopters of the companion technology.
- Restrict the use of that technology so that it's difficult to even use the technology in currently acceptable ways.
- Charge more for the technology.
Consumers in the US have proven time and time again that unless there's a major change to how they work with their audio media (Cassettes, CDs, DVDs), they'll mostly ignore it (SACD, DVD-Audio, DAT, DCC, et al.). Throwing additional restrictions into the mix only infuriates those audio/videophiles who spend money like a NASCAR pit crew to get the best of everything, and confuses the average consumer who may or may not see the value in what you're peddling.
HD-DVD, you've officially made yourself irrelevant. Say hello to the cassette tapes for me.