106.7 changes back to country

Fri 19 May 2006 | tags: Music

So, with an ad campaign that bordered on pathetic, WDTW changed it's format back to country. Apparently they couldn't make a go of it against rock station WRIF. Their laughable campaign against WRIF when Arthur Penhallow celebrated his big 35 year broadcasting anniversary was aimed at trying to make the station look hip compared to their older competition. Looks like y'all failed bigtime. So, once again 106.7 becomes a country station. Ugh.

WDTW is now looking for a new identity on their website. They have a type-in field for the new name for the station. I say we should give them the perfect name: "Shit Sandwich".